Branding

A good brand is a strategic plan

SmallBee branding and logo design

smallbee creates memorable logos and brand identity kits, and we collaborate with businesses to establish their company's unique voice. The result is an authentic brand that people can trust, and it's a brand that sets your business apart from the competition.


It's important to have an identity that relays the complete story of your business and represents people’s perception of your company -- the who are you and what you can do for a customer. You've found your brand when you can use emotion and summarize your company’s entire promise of what it will be like to work with you and the "what's in it for me" as a customer.


The creative talent at smallbee are with you every step of the way to help build and market an authentic brand that people trust and believe in. Both new and established businesses benefit from a well-developed brand, with services that include:

 

  • Securing highly brand-able, premium domain names
  • Logo Design / Updating existing logos
  • Brand development
  • Business stationary design (business card, letterhead, envelope)
  • Brand identity kit (logo, color scheme, and fonts to use in brand marketing)

ADDITIONAL INFORMATION

  • Standard and included logo/branding services

    Our logo design packages include updating an existing logo or creating a new logo. 


    Updating an existing logo includes slightly enhancing or digitizing an existing logo. 


    New logo designs are creative and 100% custom. 


    Both packages include 3 digital designs with up to 3 revisions to your chosen concept. Your approved logo design is provided to you in a logo kit containing every standard digital format (jpg, png, pdf, ai).


    Branding is much more than just a logo. A meaningful brand name, a memorable logo and a unique design and color palette are the building blocks for a cohesive, recognizable brand. Consider smallbee your guide through the creative process of discovering your company’s identity and communicating it visually, verbally and socially. 


    smallbee's branding package is reserved for businesses looking to either start a new company or re-brand an existing business. This starts with brand discovery, and a brief consultation where we discuss your brand concept and establish what sets your business apart. Once a name and basic concept is established we will create brand boards that will be presented for review. When a brand identity concept is chosen, our team works on the logo design and brand identity package (style guide) that will contain all of the essentials you need to start branding your business. In the branding package, you not only get a high quality logo in every standard digital format, you also get smallbee's signature brand identity kit (style guide) that includes additional logo configurations, fonts, graphics/images and brand style information to create a cohesive image across all forms of digital and print media.

  • Types of logos

    • Lettermark logo (initials logo, like "abc", "HBO")
    • Wordmark logo (like "Facebook", "Disney")
    • Icon/Symbol logo (like "Shell", "McDonald's")
    • Abstract logo (like "Pepsi", "BP")
    • Mascot logo (like "KFC's Colonel Sanders", "Planter's")
    • Combination logo (like "Mastercard", "Adidas")
    • Emblem logo (like "Harley Davidson", "UPS")

    Read more

  • Example of a brand identity kit

    What does a brand identity kit look like? It's a document that features your logo mark, submark (for use as a web and social media icon), logo variations, brand color chart, and brand fonts! You will receive the branding document along with all of the logo and font files! Click here to see an example of a brand identity kit we created for a client.

  • Print designs & pricing

    Get that new or updated logo to work with professional print designs! A business stationary design package is the place to start and this package features a business card design, letterhead design and envelope design. Typical turnaround: 5-10 business days*

    Business Stationary Design: $375


    You can also purchase designs à la carte:

    • Business Card Design: $150
    • Envelope Design: $150
    • Letterhead Design: $150

    With each à la carte print design you get 2 design concepts to choose from, and you can make up to 3 changes to the chosen design concept. Typical turnaround: 5-10 business days*


    *Turnaround time on every design project is based on client having all information available at the time of project initiation and their responsiveness to the project timeline/schedule provided by the designer.


    Additional design and branding services include:

    • Poster design
    • Brochure design
    • T-shirt design
    • Label design
    • Website graphics design
    • Social media graphics design
    • Online ad design
    • Custom website icon design
    • For local businesses in the Chicago area, we can assist with photography services
    • There's always more. Just ask!
  • Design process / timeline

    Discovery

    The first step in the design process is learning about you, your business and your goals. We then take a look at the competition and current design trends in your industry.


    Concept Creation

    At this stage a highly creative graphic designer starts the design process and develops concepts for your logo design, each with your business' unique identity in mind.


    Feedback and Revisions

    After reviewing your logo and providing feedback on the design concepts, our creative team works to refine and finalize your new logo design to your complete satisfaction.


    File Prep and Delivery

    Once your logo is approved, we provide you with a complete logo package that includes multiple file formats so you can brand everything from digital ads to mailing campaigns.

Designs that engage your customers

HONEY BEE

Update Existing Logo


$179

Refine Existing Logo
3 Logo Enhancement concepts
3 Revisions to chosen design
Receive logo kit with digital files
Turnaround time: 3-5 days*
Sign up now

BUMBLE BEE

NEW Logo Design


$379

NEW Logo Design
3 Unique Concepts
3 Revisions to chosen concept
Receive logo kit with digital files
Turnaround time: 3-5 days*
Sign up now

KILLER BEE

Brand + Logo Design


$1,479

NEW Brand & Logo Design
Brand name consultation
Domain name research
Brand identity design
NEW Logo design (Bumble Bee package)
1-2 additional logo variations
1 sub mark (for social media)
Digital Brand ID kit / Style Guide**
Business Card Design
500 Business Cards
Turnaround time: 2-4 weeks*
Sign up now

*Turnaround time is based on client having all information available at the start time of project, and following the project timeline/schedule provided by Small Bee.

**Digital/Cloud-Based brand guideline FREE for one brand, 1 GB storage max., and up to 3 users.

Share by: